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Tuesday, October 2, 2012

Poo-powered motorcycle and a global company



It ‘s a unique motor cycle which runs on human waste. 
It is made for A TOTO  advertisement.

I think it’s very unique and humorous, which is “acceptable” for me. 

It’s very interesting that the motor-cycle has a toilet bowl located 
in the center of the motorcycle with a poo-shaped gadget on the helmet, which is a very impressing way to advertize TOTO itself.

But board members at their oversea branches are allegedly against this way of dvertising because the way using poop gadget could hurt TOTO’s brand image.

Nowadays a global company should have the sales strategies specialized for each overseas region, but we are in the period that the Internet easily and quickly spreads information all over the world. 

The greatest common denominator should be required in terms of a brand image in the global period.

http://www.digitaltrends.com/cars/japans-poo-powered-toilet-bike-neo-makes-a-big-stink-outside-tokyo/


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